News updates are an important part of any Digital PR strategy. They provide a way to recap important current events and share noteworthy information with your target audience. News focused content comes in many forms and can be used for different purposes, such as a company recap or a local event update.
Depending on the topic of the story, you may choose to write in first or third person. However, it’s best to avoid using jargon in your writing. Instead, use common language that will be understood by the majority of your readers. If you do need to use specialized terms, make sure you include a brief explanation of them.
Many news pieces are created around data. This type of content can be more visually appealing than traditional black-and-white text and can help tell a more complete story. For example, if your company is releasing new product information, you can create a news piece that includes a series of charts and graphs to highlight the latest statistics.
Creating news pieces can be a great way to keep your employees informed about company milestones. A weekly or monthly company news recap can let your team know about new hires, major projects, or other important developments at the business. It also gives you a chance to recognize employee accomplishments and boost morale. Plus, a well-written news release can give you a documented timeline of your company’s growth and innovations that can be used for future reference.