Social media news trends are ephemeral content types that capture attention and can spread across platforms in minutes. Participating in a trend can increase brand visibility, drive engagement and—if done well—can have real business impact. But there’s a fine line between jumping on the bandwagon and looking inauthentic or annoying your audience.
The best social media strategy involves staying informed about what’s going viral and using that information to create engaging content. Set up alerts for topics, industries and keywords to get real-time updates on what’s resonating. Subscribe to a few trusted social media trend blogs or creator round-ups (like Social-Proof or Future Social) to get in-the-know on the latest changes to algorithms and other trends.
The social media landscape is changing rapidly, and it’s becoming more important than ever to be on top of the latest trends in order to make strategic decisions about your own campaigns. A few of the biggest emerging trends to watch for:
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