How to Write Great News Headlines

While fiction lets authors explore creativity and essays dive deep into analysis, news articles focus on delivering verified facts to readers. From breaking news stories about global events to uplifting profiles of local champions, the goal is to inform and resonate.

The best way to write an engaging news article is to know your audience inside and out. This means understanding what kinds of topics and headlines appeal to them, where they hang out online, and what sort of content drives the most clicks.

When writing a news article, it’s also important to be clear and concise. Avoid using jargon and technical descriptions that might confuse or distract readers, and double-check all facts to ensure they are accurate. Finally, when quoting other sources, always credit the original author and provide a link to their publication.

A great news article is structured with an inverted pyramid style, delivering the most important information first. The lead should introduce key facts, and the body should follow with supporting details and quotes from experts or witnesses to add credibility and context. A strong conclusion should then tie the facts introduced in the lead back to the bigger picture, further explaining the importance and direction of your story.

News headlines are usually short and snappy to grab attention. They’re often in present tense and can include words like to (to meet, to decide, to move) to make them more action-oriented. In general, the use of capital letters is limited to the first word of the headline and the names of people or places.