Trending topics are the stories and events that are currently commanding people’s attention in online discussions. They are a useful source of inspiration if you’re looking to generate engaging blog content or social media posts. Writing about trending topics can help you to amplify your audience reach and gain visibility for your brand. But it’s important to approach these trends with sensitivity and ensure they align with your brand voice, principles, and target demographics.
All major social media platforms feature a way for users to see the topics that are currently trending on the platform. This is often found via a link on the home page or in the menus. For example, X (previously Twitter) displays trending topics in the ‘Trending’ section of the Explore tab, which are influenced by a user’s location and interests.
Other third-party tools also provide users with lists of trending topics. These tools typically use Google search volume data to identify trends and sort them by popularity over time. This provides more reliable information about whether a topic has potential for sustained engagement as it does not take into account changes in popularity due to seasonality or other factors.
For example, the tool Glimpse allows users to view trending topics by subject matter and industry. Its categories include news, business, education, and technology. Its comprehensive list of trending topics includes everything from the pros and cons of remote work to the impact of climate change on human migration.