A media spotlight is an article that highlights members of your organization who add value to the community. This type of content is often used to promote a non profit event or charity drive. This is a great way to draw attention to your cause but it can also be risky because media outlets often have strict guidelines around how this type of content should be written. If the content doesn’t follow the guidelines, it may not make the cut for publication.
Spotlight articles are more like news stories in that they focus on a biographical angle and offer insights into the subject matter. They are not as time-dependent as an event recap or how-to post and should be designed to be relevant over the long term.
Recruiting firm Engtal shares employee spotlights on social media to highlight their culture and camaraderie. This helps attract new employees while reaffirming existing ones in the company. It’s important to set a regular cadence for sharing spotlights so that they maintain momentum and stay relevant over time.
Feature employees who are driving innovation within your business. This shows your commitment to employee growth and can inspire others to do the same. For example, Wahl+Case spotlights team members like Taylor who foster connections in Japan’s tech community. This showcases the importance of collaboration and professional development for the entire organization. You can share these spotlights on your intranet or include them in your employee newsletter to broaden the reach of these important messages.