Business news is the type of journalism that tracks and records commercial and financial activities and changes and disseminates them to a wide audience through various types of mass media. Business journalism is considered to be one of the most difficult types of reporting due to its complex, sometimes dry topics and technical vernacular. As a result, it’s important for journalists to find ways to make business news more relatable and digestible to the general public.
One way to do this is by using relatable examples and graphics that show the impact of business news on average people’s lives. For example, when discussing inflation, rather than focusing on statistics and figures, reporters can highlight how higher prices may affect everyday necessities like food, rent and gas. Using real-life stories and on-camera interviews with subjects who’ve been personally affected by economic issues also helps to inform readers and make business news more engaging.
Other helpful resources for business news include websites that provide comprehensive and current information on topics like stocks, investing, the economy, M&A deals, entrepreneurship, personal finance, technology, career advice and taxes. Forbes is an excellent business news source that covers all of these areas and more, with articles, videos and blogs. The New York Times is another great business news site, with coverage on the markets, international business, M&A deals, the economy and entrepreneurship.
Andy Garcia is a digital marketer at Centerfield, where he leads content marketing and organic search strategy efforts. He has 10 years of experience in content marketing and has a background in small business ownership.