Trending topics are subject areas that experience a sudden surge of popularity on social media platforms for a short period of time. They usually evolve around popular cultural occurrences like celebrity announcements, TV premieres, news stories, social concerns, viral content, or breaking news. Ecommerce businesses can use these trends to identify opportunities for new and relevant content and marketing campaigns.
Other YouTube channels and fellow creators in your niche can be a treasure trove of inspiration for trending topic ideas and video concepts. Check out their channels to see which hashtags, visual or text trends are resonating with their audiences and getting the most attention. You can also find inspiration in the comments section for upvoted suggestions that could turn into future trends.
Keeping up with trends is a great way to stay relevant to your audience and keep them engaged with your channel. However, it can be challenging to uncover trends that are worth capitalizing on and that will make an impact with your audience.
One of the best ways to identify promising trending topics is through automated discovery tools like Exploding Topics or SmartBrief. These tools rely on algorithms to automatically discover and analyze a variety of data points from social media, search engines, ecommerce sites, YouTube, industry websites, and more. These algorithms then analyze the current trends and predict whether they’re likely to be fads that will soon fade or long-term, sustainable trends with growth potential.