Getting news updates via social media has become a regular practice for many people. The ease of access and speed of the content delivery are major draws, but it is important to recognize that social media can also be a source of misinformation. It is therefore critical for businesses to have robust strategies in place to address false claims, while educating their audiences on how to identify trustworthy sources.
A number of popular social networking platforms have dedicated sections of their websites to news and updates. These articles often feature updates on new features, changes to existing functionality, and more. Examples include Reddit, LinkedIn, Instagram, and YouTube. These updates are an essential part of staying current with what is going on within each platform.
In a recent survey, 20 percent of adults in the United States who use social media for news reported that convenience was the top reason for their choice. Other reasons included that they liked the variety or format of stories, and that they could interact with friends or colleagues about them.
As the social media landscape continues to evolve, keeping up with all of the changes can be a challenge for some marketers. To combat this, a number of popular newsletters exist that provide a brief weekly recap of the top news from all of the major social media channels. For example, SocialDay, a quick-read newsletter from SocialDay, reports on key changes to Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn, and Reddit.
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