Trending topics are subjects that experience a surge in popularity across social media platforms. Ecommerce businesses can use trends to see what interests customers and create content around those themes. Trends can be generated by current events, celebrity announcements, TV premiers and other popular cultural occurrences. They can also be created around a specific word, hashtag or other keyword.
Ecommerce trends can help your business stay relevant, increase brand awareness and inspire trust among consumers. Participating in a trending topic can also boost your search engine rankings and bring more visitors to your website. However, it’s important to approach a topic with care. For example, if your company wants to capitalize on a tragedy or disaster, make sure that your branding doesn’t overshadow the message. Insensitive posts can draw ire from social media users, which can ultimately damage your credibility.
You can find trending topics on various social media sites including Twitter, Facebook and Instagram. Each site tailors the trending topics that appear for its users based on their location, previous likes or searches and who they follow. For instance, a user who follows Target will be more likely to see a Trending section on the site featuring products from the retailer’s online stores.
Google Trends is another great resource for finding trending topics. This tool shows you what topics are most popular on the web, giving you insights into keywords and images that can drive organic traffic. There are also premium tools such as Ahrefs that provide data on search volume, performance and more to help you decide what trending content is right for your business.