Social media news trends
More than half of Americans say they at least sometimes get their news online, up slightly from last year. Facebook and YouTube lead the way, but smaller shares regularly get news on TikTok, Instagram, X, Reddit, Nextdoor, Truth Social and Rumble. And some sites stand out for their demographics: women are more likely to be regular news consumers on Snapchat and TikTok, while men are more prevalent on Nextdoor, X, Reddit and Truth Social.
While some brands attempt to jump on viral social media trends, most consumers find such unhinged marketing tactics embarrassing and want to see a brand’s authenticity shine through. Meanwhile, nearly three-quarters of consumers expect a brand to respond to their questions and concerns on social media within 24 hours. Brand takeaway: Address customer service on social media promptly and use feedback to shape holistic customer experiences.
While a few dozen hashtags might seem like enough to reach your audience, many experts recommend no more than three for optimal results. Plus, it’s important to choose your tags thoughtfully and to ensure they align with keywords, descriptions and content of your post. This free tool from Sprout can help. Just enter a keyword or description and the platform will display related social media trends.