Weather updates are an essential part of everyday life. From the trivial- deciding whether to bring an umbrella or sunscreen- to the critical- finding shelter from a tornado, Americans rely on meteorological information every day. According to the National Oceanic and Atmospheric Administration (NOAA), the economy generates more than $30 billion annually from weather forecasting. From airlines (for planning flights) to utilities (for pre-positioning resources ahead of storms), weather prediction models help nearly all sectors of the American economy operate efficiently and safely.
When it comes to smartphones, there are a wide variety of weather apps available. Some offer a variety of features, while others focus on a specific type of weather event. AccuWeather, for example, offers a feature called MinuteCast that breaks down the forecast by the minute. This can be particularly helpful for people who plan outdoor activities, as it will show them when the rain is expected to start and stop.
Many apps also offer UV index information or pollen predictions, which can be useful for individuals who want to protect themselves from sunburn or manage their allergies while traveling. Having access to this information will also allow travelers to adjust their itinerary accordingly.
The Weather Channel is one of the most popular weather apps, and is considered a trusted news source by Americans. YouGov’s research reveals that people are 49% more likely to trust The Weather Channel than untrustworthy sources, making it the most-trusted news source in America.